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PGI continues sponsorship of AGTA Spectrum Awards

July 31, 2009

New York--Platinum Guild International USA (PGI) has announced its continued sponsorship of the American Gem Trade Association's (AGTA) Spectrum Awards competition.

AGTA will once again have a "Platinum Honors" division as part of the annual Spectrum Awards honoring the most beautiful combinations of colored gemstones set into platinum.

The 2010 competition categories will include Bridal Wear, Classical, Day Wear, Evening Wear, Men's Wear and Best Use of Platinum and Color.

To be eligible for Platinum Honors, each individual piece must consist of at least 90 percent platinum (not including gemstones), and the platinum must be in accordance to ISO standards.

"We are delighted to continue the Platinum Honors category in the AGTA Spectrum Awards," PGI USA President Huw Daniel said in a media release. "Platinum Guild International has enjoyed a long-standing relationship with AGTA and the many great designers working in colored gemstones and platinum. We believe this competition promotes fresh, innovative designs and creates the opportunity for new designers to work in platinum and reinforces the commitment of more established designers to continue to design in platinum."

Winners of the Platinum Honors award in each category will receive a Platinum Honors trophy, along with individual value-added media and promotion packages, valued between $10,000-$40,000, provided by PGI.

The 2010 honorees will be promoted as follows:

--Inclusion in the PreciousPlatinum.com Design Gallery.
--Displayed in PGI's Emmy, Golden Globe and Academy Award suites (where appropriate).
--Presented to more than 60 editors and journalists from the jewelry trade outlets as well national and regional consumer publications.
--Featured in press releases, a customized press kit (known as the "Platinum Desktop Reference") and national newswire releases that showcase the winning platinum designs.
--Featured in a customized PGI-branded poster created specifically for their product.

Winners will also be honored at the annual AGTA Spectrum Awards Gala at the AGTA Gem Fair in Tucson on Feb. 6, 2010.

All entries for the 2010 AGTA Spectrum Awards must be received by Sept. 25, 2009. Entry forms and rules can be found at AGTA.org/Awards.
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