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Buying buzz good on day one of JA New York

By Catherine Dayrit
July 27, 2009
According to JA New York Summer Show organizers, attendee interest on opening day was particularly strong in the DesignLAB and Inner Circle areas as well as in the international pavilions. The show runs through Wednesday, July 29.

New York--The JA New York Summer Show opened in the Big Apple on Sunday morning, with jewelers preparing for the fourth quarter by networking with peers, restocking bestsellers and searching for new and unusual designs to catch the eyes of price-conscious yet quality-demanding consumers.

The exhibitor base for this edition of the show is slightly smaller than last year, organizers said, yet the ratio of buyers to exhibitors is equivalent.

"Overall, given the givens, meaning the state of the jewelry industry and the economy as a whole, we're quite pleased with the activity on the show floor," JA New York Group Show Director Drew Lawsky said. "We're pleasantly pleased with the turnout on day one in a challenging marketplace, and it's a testament to the fortitude of the industry and being in New York. Being in the jewelry capital of the world is a huge advantage," especially in challenging times."

While Lawsky said show organizers always want to attract a national audience, having the ability to tap into New York's large regional audience allows the show an edge.

On opening day, attendees were privy to a flurry of new and veteran designers showcased in the New Designer Gallery, Designer Showcase, Inner Circle and Couture Pavilion, as well as international pavilions featuring exhibitors from Brazil, India, Italy, Japan, Korea, Singapore and Thailand.

In addition, a highlight this year is the DesignLAB, a setting that allows designers to exhibit in a collaborative environment.

Lawsky remarked that there was a good level of buzz on the buying floor within the show's opening hours, and attendee interest was particularly strong in the DesignLAB and Inner Circle areas as well as in the international pavilions.

In addition to having opportunities to meet with exhibitors and fill in gaps in inventory, retailers were invited to attend America's Best Jeweler networking sessions covering tips on how to maintain and enhance their Web presence and how to speed inventory turn.

Jewelers of America also held free seminars covering sales tips and brand DNA, infrastructure and success. The seminars will continue on today, with topics including sales training, how to recession-proof your sales, how to obtain public relations through local media and understanding the art of customer retention.

The JA New York Summer Show continues at the Jacob K. Javits Convention Center through Wednesday, July 29.
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