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IJO reports record attendance for upcoming show

March 06, 2009

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Tampa, Fla.--The Independent Jewelers Organization (IJO) kicks off its IJO Tampa Show this weekend, with organizers reporting record-breaking attendance levels at a time when such figures are down industry-wide.

At press time, 625 stores, or 82 percent of the organization's members, were set to attend the Tampa Show. IJO President and Chief Executive Officer Jeff Roberts said in a media release that the current figures mark a record for IJO Show attendance, and that the organization's independent and member-oriented structure is what makes it stand apart and is the reason that the show continues to increase its attendance.

In addition to buying opportunities, education and training will be a key aspect of the show, with marketing and communications visionary Mitch Joel set to take the podium as keynote speaker, sharing his insights into digital marketing and personal branding.

The show opens tomorrow, Saturday, March 7, and Joel will speak on Sunday, March 8, in a session titled "Six Pixels of Separation: Marketing in a Connected World."

In addition to Joel's work in marketing and communications, he is an interactive expert, community leader, blogger and Podcaster. He has been dubbed a "Rock Star of Digital Marketing" by Marketing Magazine, and in 2006, he was named one of the most influential authorities on blog marketing in the world.

In his keynote speech, Joel will unravel the world of new marketing, consumer-generated content and social media-marketing touchpoints that can be used to build loyalty and bring in a new generation of customers.

On the show's opening day, attendees will find a full schedule of seminars, beginning at 9:00 a.m. with "Legendary Service at the Ritz-Carlton." Through this program brought by the Ritz Carlton Leadership Training team, attendees will learn about the famed hotel's philosophy and core values, and how to translate them into high levels of employee and customer engagement and loyalty.

"Radar On-Antenna Up...Fulfilling Customers' Unexpressed Wishes," a program designed for organizations that are ready to take their customer service experience to the next level, will take place at 1:00 p.m. The session will focus on the subtle nuances that are crucial to delivering excellent customer service in a consistent manner.

Finally, Saturday's schedule will wrap up with a seminar titled "Taking Your Store to the Next Level-Part Two!" The session will feature a panel discussion with representatives from four high-volume stores. The participants will share tips, skills, strategies and programs that have helped them achieve success.

For more information about IJO, visit the organization's Web site, IJO.com.
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