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Consumer diamond-evaluation site launches

February 02, 2009

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New York--XY Internet LLC, a venture of longtime industry player David Fortunoff, has announced the launch of RingTutor.com, a diamond evaluation and recommendation service designed to help consumers buy diamonds online.

According to a release from the company, the site is a first of its kind, employing trained, independent gemologists--led by former Gemological Institute of America instructor Hillary Spector--who can give soon-to-be engaged consumers impartial advice to help them navigate the online diamond marketplace.

According to the release, RingTutor.com offers two specific services: the Diamond Advisor and the Personal Shopper.

With the Diamond Advisor, the site's gemologists use grading reports to evaluate up to three diamonds the consumer has selected online, ranking each according to the shopper's priorities. This service is most helpful for consumers who know the basic parameters of the diamond they desire, but want third-party expertise before making a final decision.

For consumers who have some idea of what diamond they desire but don't know where to start, the Personal Shopper will search their chosen online stores or the Internet to provide three original recommendations based on the customers' needs.

The cost for both services--for up to three diamonds or three recommendations--is $50, according to RingTutor.com.

And, just in time for Valentine's Day, the release states that RingTutor.com has a third service called Hint, Hint, Hint, which is designed for women looking to give their boyfriends a subtle nudge about what kind of engagement ring they want.

Would-be fiancees fill out a form that details the ring of their dreams and send a free hint to their significant other with this information, along with a link to opt into RingTutor.com's services.

In addition to serving diamond-buying consumers, RingTutor.com also can be an informational hub for shoppers looking for unbiased information and educational tools, the release states.

RingTutor.com is the first Web site launched by Fortunoff's XY Internet. Fortunoff once served as a principal at his family's retail store, Fortunoff Fine Jewelry and Silverware Inc.
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