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Circa, Bluefly to sell estate jewelry online

June 04, 2009

New York--International fine-jewelry buyer Circa and online luxury clothing and accessories retailer Bluefly have announced a new collaboration to make heirloom, vintage and estate pieces from top jewelry houses available exclusively at Bluefly.com.

The collaboration kicks off with an invitation-only, 48-hour event beginning on Monday, June 8.

A privately held company, Circa purchases jewelry directly from the public, and through its partnership with Bluefly, customers will have the opportunity to view those pieces on Bluefly.com, including classics from Bulgari, Cartier, Tiffany and Co. and Van Cleef and Arpels. Orders will be taken by phone only so that Bluefly can provide customers with the highest level of customer service.

"Our partnership with Bluefly is truly one-of-a-kind," Chris Del Gatto, co-founder, chairman and chief executive officer of Circa, said in a media release. "There is no company like Circa out there with the extended reach on the buy side of the jewelry market. We have built our brand by offering only the highest prices and premier service. I believe that we have found in Bluefly a brand that shares our philosophy of dedication to its customers. Not only is this the first-ever retail sale for Circa, but we believe that this collaboration is a precedent-setting event in the Internet jewelry space."

In addition to the online sale of vintage and heirloom pieces, the companies will soon introduce "Circa at Bluefly," an initiative that will make Circa's jewelry-buying service available on Bluefly.com. Clients will have the opportunity to sell their jewelry either by scheduling an appointment with the nearest Circa office or by mailing in their jewelry overnight for an immediate offer.

For more information about Circa, visit its Web site, CircaJewels.com.
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