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GemAffair.com, Twitter host holiday sweepstakes

December 30, 2008

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Clearwater, Fla.--GemAffair.com, an online purveyor of fine gemstone jewelry, is using social-networking media to build buzz--and generate good will.

The company recently took to Twitter.com, a popular micro-blogging site, to host a holiday "Jewelry Give Away Sweepstakes."

Beginning in early December, Gem Affair offered Twitter users a chance to win either a genuine diamond pendant and chain or a ruby heart pendant and stud earrings set.

To enter the jewelry sweepstakes, Gem Affair asked Twitter users to simply copy and paste the entry rules for the contest into their Twitter update box and hit "Enter." Contestants could enter multiple times, as there was no cap on entries from a single user.

Around 700 Twitter users took part in the two-week promotion, with Gem Affair picking several winners at random each day. By the contest's end, on Dec. 24, more than 20 winners had been chosen.

The response has been overwhelming," GemAffair.com founder and Chief Executive Officer Michael Jansma said in a media release. "We wanted to do a giveaway because we know this will be a difficult holiday season for a lot of people. It's our way of giving back and thanking our customers for their interest in our company."

Gem Affair  plans to continue holding monthly contests on Twitter, and will also institute contests on other social media sites such as Kaboodle and Facebook.
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