Retailers banking on strong 'Cyber Monday'

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Retailers banking on strong 'Cyber Monday'

November 24, 2008

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Washington--More than 80 percent of online retailers have planned special promotions for "Cyber Monday" in an effort to attract more buyers in this sluggish economy, a new survey finds.

"Cyber Monday" is the term given to the Monday following Thanksgiving, a modern extension of Black Friday marking the start of the online holiday shopping season.

According to the recent eHoliday survey conducted for Shop.org, 83.7 percent of retailers plan to offer deals on Cyber Monday, up from 72.2 percent from last year.

Topping the list of promotions are specific deals (38.8 percent), followed by e-mail campaigns (32.7 percent) and one-day sales (24.5 percent). In addition, one-fourth (22.5 percent) of retailers plan to offer free shipping on all purchases.

"As shoppers focus on price this holiday season, online retailers will be extremely competitive to offer the very best deals," Shop.org Executive Director Scott Silverman said in a media release issued on Monday. "Americans who are looking to put a dent in their holiday shopping will be able to find thousands of bargains on Cyber Monday."

The eHoliday study also showed that many retailers will use their Web sites to drive traffic to their stores on Black Friday, the traditional day-after-Thanksgiving start to the holiday shopping season.

One-fourth of retailers surveyed plan to increase online marketing of Black Friday promotions, marketing that will include e-mails about deals (74.3 percent), mention of Black Friday deals on the homepage (62.9 percent) and search marketing (54.3 percent.)

In addition, more than 600 retailers report that they will post holiday promotions and special savings on the Web site CyberMonday.com, a one-stop online shop for consumers looking for the best Internet deals.

Last year, more than 1.5 million people visited CyberMonday.com, three times more than in 2006.

A separate consumer poll showed that 55.8 percent of workers with Internet access or 72.8 million people, will shop for holiday gifts from work. That's up from 44.7 percent of workers who surfed the Web for gifts from work in 2007.

The eHoliday survey, done for Shop.org by Shopzilla, polled 60 retailers and was conducted from Oct. 1-20. The poll on consumer shopping at work was conducted for Shop.org by Big Research from Nov. 5-11. It polled 8,758 consumers.

Shop.org is a division of the National Retail Federation and its 700 members include the 10 largest retailers in the United States and more than 60 percent of Internet Retailer's Top 100 E-Retailers.

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