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Paragon Lakes adds key features to VDC

November 11, 2009

Lexington, Mass.--In response to both retailer and consumer demand, Paragon Lake has added both a men's jewelry and a diamond and gemstone feature to its Virtual Display Case (VDC).

The VDC will now showcase more than 50 men's ring designs as well as new functionality to complete designs with diamonds or gemstones from a selection of more than 1,250 designs.

Consumers can go to their local retail jeweler (or use the store's Web site) to personalize a men's ring design with unlimited metal and gemstone variations, as well as design, select and purchase jewelry complete with diamonds or gemstones.

Jewelry buyers can even design a piece, save it to an online jewelry box and e-mail the box to others for an opinion.

"We want the whole [jewelry buying] experience to be personal, fun, creative and allow consumers to have the ability to get exactly what they want," Paragon Lake founder and president Matt Lauzon said in a media release. "We are extremely excited about our two new features and know they will help us remain on target for further enhancements based on our mission and feedback."

Paragon Lake's trademarked VDC offers a photo-realistic, 3-D showcase of an infinite inventory of jewelry designs created by a global community of fine-jewelry designers. For more information, visit the company's Web site, ParagonLake.com.
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