E-Commerce Developments

Save E-mail Print Most Popular RSS Reprints

Mother's Day, graduation boost jewelry sites

June 29, 2009

Reston, Va.--Mother's Day and graduation gave a huge boost to gift-related Web sites in May, including those of retail jewelers, according to the latest report from ComScore.

According to the report, which analyzes U.S. consumer activity at the top online properties, the jewelry, luxury goods and accessories category experienced double-digit growth last month, increasing 13 percent to nearly 18 million visitors.

Swarovski Crystal's site, Swarovski.com, led the category with 2.4 million visitors, an increase of 125 percent compared with April. Other sites in the category experiencing gains included Kay Jewelers (up 47 percent to 973,000 visitors) and Tiffany and Co. (up 15 percent to 812,000 visitors).

The flowers, gifts and greetings category also fared well, climbing 16 percent to nearly 36 million visitors.

Coupon sites also witnessed strong growth as bargain-hunting remained a top priority for many Americans during the period.

"Mother's Day, along with high school and university graduations and the beginning of wedding season, make May a traditionally strong time of year for flowers, gifts and greetings sites," said Jack Flanagan, executive vice president of comScore Media Metrix, in a media release. "Coinciding with gains to these sites in May, we also saw a sharp increase in the number of visitors to online coupon sites this year. As rising summer gas prices put the squeeze on Americans' overall purchasing power, online coupon sites have become an attractive resource for reducing retail costs during this gift-giving season."
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

E-Commerce Developments

U.S. 3Q online retail spending dips 2 percent

Reston, Va.--U.S. online retail spending dropped 2 percent in the third quarter to $29.6 billion, representing the first time on record that consecutive quarters have seen negative e-commerce-spending growth compared with the same quarter the year prior, according to the latest report from ComScore. Read More

Jury rules against Blue Nile in Yehuda suit
Study: TAG, Tiffany tops in digital competence
E-tailers to focus on social media this holiday
Study: Online retailers profitable in 2008
More E-Commerce Development News

More Like This

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement