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Friedman's, Crescent names up for sale

August 13, 2009

La Jolla, Calif.--The names Friedman's Jewelers and Crescent Jewelers, which once adorned a chain of hundreds of jewelry stores nationwide, are now up for sale, according to a release from the company heading up the sale.

La Jolla, Calif.-based Consor Intellectual Asset Management has been retained to handle the marketing and sales for the intellectual property and other intangible assets for Friedman's and Crescent.

Founded in 1920 in Savannah, Ga., the Friedman's chain grew to include about 400 stores in 23 states.

In 2006, Friedman's purchased Crescent, creating a chain of more than 475 stores and the third-largest jewelry chain in North America by store count, according to National Jeweler's State of the Majors report.

The company, however, filed for bankruptcy in January 2008 amid slumping sales, liquidated all of its assets and disappeared from the U.S. jewelry chain-store landscape.

According to the release, the intellectual property portfolio for the now-defunct jewelers includes registered trademarks such as "Friedman's Jewelers" and "Say it with Diamonds," as well as Friedmans.com and CrescentJewelers.com.

"This is a unique opportunity for a new owner to leverage the awareness of two value-based jewelry brands," Doug Bania, director of business development for Consor, said in the release. "The ability to capitalize on the goodwill of names that are instantly recognizable to consumers can be invaluable to both established jewelers and newcomers to the industry."

For more information, visit Consor.com, or contact Bania at (800) 454-9091 ext. 216.
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