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Tiffany taps into social-networking scene

March 18, 2009

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Tiffany and Co. has more than 124,000 "fans" on the social networking site Facebook.

New York--Iconic jewelry company Tiffany and Co. has entered a new era in its 172-year history: the age of social networking.

An e-mail from a company spokesman to National Jeweler confirmed that the iconic New York jeweler now has its own Facebook page, which can be viewed here.

The page, created in February as a "Fan Page" on the popular social-networking site, had attracted more than 124,000 fans as of Wednesday morning.

Tiffany snd Co. dedicates the center of the page to the display of different designs, allowing its fans to give feedback on the pieces.

As of Wednesday morning, an entry displaying the work of Tiffany designer Paloma Picasso had attracted 115 positive responses, while another 88 expressed their approval for Tiffany's latest designs.

"We like the new range from Tiffany and Co.," one user wrote.

The Tiffany Facebook entry also includes a link to a page explaining Tiffany's environmentally friendly philosophies, another link to a page featuring celebrities and a discussion board on Tiffany-related topics, such as fans' first-ever or favorite piece.

As of Wednesday morning, nine people from countries including Australia and Bulgaria had joined the discussion detailing their first-ever gift or purchase from Tiffany.

Answers ranged from wedding bands to a heart-shaped pendant and showed the emotion people attach to jewelry purchases.

A user from Australia wrote: "I saw a Tiffany ad in a bridal magazine while I was at the gym and I loved the expression on the girl's face. It stayed with me for ages. The way she looked at the guy with shock and hopefulness...I can't describe it. And a few months later, my boyfriend bought me a silver 'Return to Tiffany' heart bracelet for my 21st birthday and I had the same expression on my face."
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