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WJA announces West Coast conference speakers

May 21, 2008

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Los Angeles—Heart's On Fire's co-founder Susan Rothman will open up the Women's Jewelry Association's (WJA) Second Annual West Coast "Women in the Know" Conference, where she will give the morning's keynote address.

The daylong conference will be held on Friday, Aug. 15, at the Hyatt Regency Century Plaza in Los Angeles, and will directly precede the West Coast Jewelry Show, which runs from Aug. 16-18 at the same venue.

Following Rothman—who will share how she and her husband, Glenn, went from selling Moroccan leather goods on the streets of Boston to creating one of the world's most successful diamond brands—will be a full roster of speakers and sessions that focus on leadership skills, entrepreneurship, life balance, marketing strategies and more, bringing together industry professionals from all areas of the jewelry trade.

Laurie Hudson, co-founder of Luxury Brand Group, will lead a general session presentation on "Marketing Luxury," and afternoon keynote speaker Maria Bailey, founder and chief executive officer of Bluesuitmom.com, will share innovative solutions for everyday challenges.

Small, interactive breakout sessions will follow, enabling attendees to choose two sessions that meet their needs and interests.

Maria Bailey
The breakout session speakers are: Bailey, who will explain how women spend approximately $2.1 trillion and what marketing strategies will help to reach them; Edward Boehm, president of JOEB Enterprises and Laboratory Services, who will share mining stories and reveal the culture and commerce behind the mining industry; Amy Levy, president of Amy Level Public Relations, who will provide proven PR strategies to reach a target audience and raise awareness; Mark Maxwell, a Gemological Institute of America (GIA) jewelry design and manufacturing instructor, and Vilma Vallillee, an instructor at the GIA's School of Business, who will both team up to provide manufacturing and economic techniques to make metal and money go further; and Alan Robbins, an investment specialist for Northwestern Mutual Financial Network, who will provide tips on how to survive the "sandwich," a generational situation in which women find themselves as parents age and children grow up.

The final session is the "Women of Excellence" roundtables, where attendees will have the opportunity to meet with WJA Awards for Excellence winners. Participants include: Erica Courtney, owner of Erica Courtney Inc.; Susan Elliott, GIA dean of students; Victoria Gomelsky, editor of Couture International Jeweler; Jeanne Larson, executive director of Collector Fine Jewelry; Heats On Fire's Rothman, and others.

The conference will end with a networking and cocktail reception.

Advanced tickets for the conference are $170 for WJA members and $195 for non-members. Tickets can be purchase by calling (708) 361-6266 or by visiting WJA's Web site, Womensjewelry.org.
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