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Zales adds fashionable element to Web site

New monthly feature highlights latest jewelry trends

June 26, 2008

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Irving, Texas—Chain retailer Zales Jewelers has introduced a trendy new feature to its Web site, Zales.com.

"Z trends" is a column that will focus on the season's hottest looks from the runway to the red carpet, and provide site visitors with up-to-the-minute news and information about the vast selection of fine jewelry and accessories available on the Web site.

The column will be updated monthly, and all the merchandise featured will be available on Zales.com. FedEx shipping is free on orders of more than $149.

The Z trends column launched this week with a focus on the latest trends in pearl jewelry. The column highlights pearl jewelry, as well as color trends in pearls, including chocolate brown, khaki and pink.

"The Z trends feature is a great new resource for busy consumers who want to keep up with the latest styles and trends in fine jewelry," said Steve Larkin, senior vice president of marketing at Irving, Texas-based Zale Corp.

Zale Corp. operates Zales.com through its ZLCDirect organization, and also has about 2,150 retail locations in the United States, Canada and Puerto Rico.

The company's brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, Peoples Jewelers, Mappins Jewelers and Piercing Pagoda.
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