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Luxury brand embraces mobile marketing

May 28, 2007

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Cartier is set to promote the company's "Love" jewelry in a mobile ad campaign across GQ and Glamour mobizines. The "snack-sized" magazines, which are viewed on mobile devices, can be quickly downloaded and are of no additional cost to the user.

Delphine Gillard, media coordinator for Cartier, says the company embraced the new media opportunity after being approached by Condé Nast. GQ and Glamour mobizines have been available since 2005. The combined subscriber base of the magazines and Refresh Mobile is 60,000.
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