Latest News

Save E-mail Print Most Popular RSS Reprints

Stuller launches customized TV ad program

August 07, 2007

Similar Stories | Topics

Lafayette, La.—Stuller Inc. has launched a customized television advertising program for retail jewelers in partnership with Internet-based ad agency Spot Runner.

The program, which debuted earlier this year at the JCK Show, allows retailers to customize professionally produced television spots with selected Stuller jewelry through Stuller.com. Retailers can then run campaigns in their local markets. Access to the system is 24/7, so users can place their entire television media schedule in the comfort of their home or office.

Spot Runner, which is based in Los Angeles, has also partnered with the Diamond Promotion Service (DPS) and other companies to create advertising for jewelers. Through the agency, retailers can promote their stores on television for as little as $1,500.

"Spot Runner has proven that it knows a great deal about diamond jewelry and how to promote it on TV," Stuller president and chief operating officer Chuck Lein said in a statement. "After looking at what they have done with the DPS, it made perfect sense for us to work together to help our retailers. This alliance gives our retailers the ability to navigate their local TV markets and run highly focused ad campaigns that get results, at never-before-seen prices. As we head into the holiday season, retailers can't afford not to advertise, tell customers that they are there and differentiate themselves from the competition. The Spot Runner program offers an unparalleled way to do that."

Lein noted that high-quality television ads have traditionally been out of reach for many independent jewelers. He said the program offers affordable and easily customizable ads, guaranteeing exclusivity within a broadcast area.

"As one of the world's leading manufacturers of fine jewelry, Stuller is clearly at the forefront of trends and looking for ways to drive value for the retailers who carry their products, and we feel this program is a great way of doing that," Spot Runner Chief Executive Officer Nick Grouf said in a statement. "Through this partnership, we're building on the strong relationships we've established in the industry, further positioning us as the go-to agency for diamond-jewelry retailers of all sizes."

The introductory program features a 30-second Journey Diamond Jewelry spot. After accessing the portal through Stuller's Web site, a retailer can choose five images to upload into the ad, such as Stuller Journey jewelry or their own storefront. Retailers can upload images and customize the ad.

Further branding can be achieved by customizing the voiceover.

Harold Dupuy, executive vice president of merchandising and marketing at Stuller, said the company chose Journey for the ads so that they could be aligned with the nationally known program.

"We understand that people are greatly influenced by television because it combines motion and emotion to connect with viewers," Dupuy said. "Consumers decide where they want to buy based on what they see on television, and this promotion is a great way for retail jewelers to get their name out and make their stores recognizable."

Stuller plans to add other product-themed ads to their offering in time for the fourth-quarter holiday season.

As part of Stuller's introductory offer, Spot Runner will provide free media consultations to Stuller customers to ensure the best media placement.

"We want our retailers to capitalize on professionally produced advertising in order to brand their local stores and become very profitable," Lein said.

For more information or to access the service, visit Stuller's Web site, Stuller.com, or Spot Runner's Web site, Spotrunner.com.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Brand Profiles

Movado Lincoln Center Watch
Movado watch fetes 50 years of pirouettes, solos

A night out at the New York City Ballet or Jazz at Lincoln Center is bound to be memorable, but Movado hopes to help make it more so with a new version of its iconic "Museum" watch.  Read More

Raymond Weil forms U.S. distribution company
More News

More Like This

Stuller workshop helps jewelers battle economy
April 03, 2009 | National Jeweler Network
Stuller, Gemvision join on jewelry customization
January 19, 2009 | National Jeweler Network
Charles 'Chuck' Lein to retire from Stuller
January 09, 2009 | National Jeweler Network
Stuller helps jewelers fight high metal prices
March 31, 2008 | National Jeweler Network
Stuller joins Cultured Pearl Association
March 05, 2008 | National Jeweler Network
TOPICS
Advertising | Media | Television Advertising

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement