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Russell Simmons to keynote JCK Las Vegas

March 19, 2008

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Norwalk, Conn.—JCK, producer of the JCK Las Vegas show, has announced that Russell Simmons, hip hop mogul, philanthropist and Simmons Jewelry Co. co-owner, will kick off the 2008 show as a keynote speaker.

Simmons, along with Kimora Lee Simmons and Scott Rauch, founded the Simmons Jewelry Co. in 2004, and in 2006, went to South Africa and Botswana to see how diamonds were affecting the lives of Africans.

Simmons then created the Diamond Empowerment Fund (DEF) to raise funds for educational initiatives in African nations where diamonds are a natural resource and to sensitize the diamond industry to the plight of Africans.

To support the DEF's mission, Simmons Jewelry Co. created the Green Initiative Collection of jewelry, which includes the company's famous "Green Bracelet." Made from green malachite beads and conflict-free rough diamonds sourced from Africa, the bracelets retail for $125, with 50 percent of net profits from sales of the bracelets benefiting the fund.

Among the many celebrities who have sported the bracelet are Beyoncé Knowles, former president Bill Clinton, Eddie Murphy and Penélope Cruz.

"We have a phenomenal lineup of keynote speakers, and are thrilled to welcome Russell Simmons to JCK," Dave Bonaparte, group vice president, JCK Events, said in a media release. "We know that JCK attendees look forward to the keynote presentations, and we know that Russell Simmons will provide a great start to the show, followed by industry gurus Martin Rapaport, Peggy Jo Donahue and Shane Decker, who will each provide the retailers with a great insight into the marketplace."

JCK Las Vegas 2008 will be held from May 30-June 3 at the Sands Expo Center/Venetian Resort Hotel Casino.

For more information, visit the JCK Events Web site, JCKshows.com, or call (800) 257-3626.
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