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Free JA seminars at NY jewelry show

July 16, 2008

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New York—Jewelers of America (JA) will host three days of free educational seminars during the JA New York Summer Show, to be held from July 27-30 at the Jacob K. Javits Center in New York City.

In addition to the association's regular three days of seminar programming (set for Sunday, July 27 through Tuesday, July 29, in the JA Retail Learning Center, on the show floor in booths 2982-3085), JA is for the first time hosting full-day seminars off the show floor on the topics of digital media marketing and financial and inventory management.

The additional free seminars are part of JA's "Thriving in 2008" initiative, a series of programs the association has launched to ensure in-store business success in a challenging financial year. They will take place on Sunday, July 27, and Monday, July 28, in the Lower Level Meeting Rooms area, Rooms 1E01-02.

The Thriving in 2008 programs include:

Digital Media Marketing: Four different seminars will be led by Nick Failla and Ron Bill of Premier Consulting Innovations. The sessions are designed to teach jewelers how to utilize the Internet to better attract customers to their brick-and-mortar stores. Attendees will learn how to integrate digital media marketing into their overall marketing strategy quickly and affordably. After the training, attendees will be prepared to start creating new marketing programs online.

Financial and Inventory Management: These four sessions will cover various ways that jewelers can improve profitability through modernized retail management, cash flow management training, inventory management systems and benchmarking. Speakers include Tom Shay, CSP, of ProfitsPlus Inc., Abe Sherman, CEO of Buyers International Group (B.I.G.) and Jewelers of America Director of Education David Peters.

As an added bonus, everyone attending the final Financial and Inventory Management session, "It's All About the Numbers: Financial Success Through Benchmarking," on Monday from 2:45 p.m.-4:15 p.m., will receive a free copy of Jewelers of America's 2008 Cost of Doing Business Survey, normally priced at $150.

Registration for the free seminars is not required but is advised for space reasons. Jewelers can RVSP to JA at info@jewelers.org. A full list of the sessions is provided at the end of this release.

Listings of all JA seminars are available on the JA New York Show Web site, JA-NewYork.com.
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