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Shop.org announces e-commerce strategy forum

January 04, 2008

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Orlando, Fla.—Retailers looking to expand into the online world, or expand existing online operations, can learn the latest strategies of digital retail at Shop.org's January forum.

The forum, scheduled for Jan. 22-24 at the Royal Pacific Resort in Orlando, is designed to provide e-commerce executives with information about the current challenges and opportunities of online retail.

During the two-day conference, sessions will be categorized in two ways: "Growth Strategies for Long-Term Success" and "Innovations to Increase Sales and Customer Engagement."

Strategy topics include monetizing Web 2.0, selecting the perfect e-commerce platform and U.S. retailers expanding internationally.

Innovation topics include driving engagement through widgets and gadgets, the secrets of e-mail in the 21st century and the future of alternate payments.

For more information on the forum, visit Shop.org's Web site, Shop.org.

Shop.org is the division of the National Retail Federation for online retailers. Founded in 1996, Shop.org's 700 members include the 10 largest U.S. retailers and more than 60 percent of the top 100 e-tailers, as categorized by Internet Retailer magazine.
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