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Gordon's Jewelers launches men's jewelry line

August 27, 2007

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Irving, Texas—Gordon's Jewelers makes dressing up easier for men with the launch of its new line, Urban Style: Jewelry for the Modern Man. The collection includes stainless steel bracelets, gold railroad-link necklaces and titanium dog tags.

The line is available on the Gordon's Jewelers Web site, Gordonsjewelers.com.

Steven Larkin of Gordonsjewelers.com said more and more men are using jewelry beyond the typical cuff links, watches and wedding bands to express themselves.

"Our Urban Style line gives a man many masculine jewelry options to express himself, whether he's at a nightclub, on the golf course or in the boardroom," Larkin said in a statement.

Designs by Russell Simmons' Simmons Jewelry Co. will also be featured on the site. This includes the Green Initiative collection for the Diamond Empowerment Fund (DEF), a non-profit international organization that donates all resources to educational programs in Africa. The first of the collection is the Green Bracelet, with 50 percent of the net sales going to the DEF. The Simmons Jewelry Co. collection also includes etched stainless steel dog tags, necklaces and bracelets with and without diamonds.

Prices for Urban Style items range from $50 to more than $1,000. Purchases made on the Web site of $199 or more include free two-day FedEx shipping.
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