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Survey: 'Made in Italy' label adds allure

U.S. consumers feel Italian luxury goods are superior

May 07, 2008

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Stevens, Pa.—Products that carry a "Made in Italy" label hold a special appeal for U.S. consumers, according to a new survey conducted by Unity Marketing.

The survey was conducted among 1,300 affluent consumers, and shows that American shoppers believe a product with the Made in Italy label offers quality, workmanship and style that is superior to items imported from other countries.

Pam Danziger, president of Unity Marketing, will present the survey findings at an event in New York City on Friday, May 16.

Entitled "Italian-Made: Old World Tradition for Today's Modern World," Danziger's presentation will share insights on ways that retailers can tap opportunities in selling to a more affluent shopper, particularly in the giftware and home decorative arenas.

"In the realm of luxury or discretionary purchases, shoppers justify their spending with the expectation they are getting truly extraordinary quality," Danziger said in a media release. "That is where products imported from Italy can give retailers the edge. People associate 'Made in Italy' with the higher quality for which they are willing to pay more."

The May 16 presentation will take place at 7 W. 34th St. in New York City from 8:30 a.m.-10 a.m. Attendance is free, but registration is required. To register, click here.
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