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JA offers free online business-building tips

July 24, 2008

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New York—Jewelers of America (JA) has launched an online "Thriving in 2008" program in response to retail jewelers' concerns about current economic conditions.

Elements of the program include:

—Daily online retail jewelry tips at a new microsite, Tips.Jewelers.org.

—Tips in Action: Individual jewelers' proven strategies for thriving in 2008.

—Thriving in 2008 weekly e-newsletter, which delivers the week's five tips directly to jewelers' in-boxes every Friday.

The Thriving in 2008 program kicked off in May and will continue throughout the year.

The business-building tips are up-to-date and timely strategies for retail success, and cover all areas of jewelry retail, from financial management and marketing to customer service, display, merchandising and more.

They also take advantage of insights from JA's resident experts, such as JA Director of Education David Peters and the Jewelry Information Center's Amanda Gizzi and Helena Krodel.

In addition to internal resources, the daily tips pull together advice from a wide range of industry sources, including the World Gold Council, the Diamond Promotion Service and the Jewelers Vigilance Committee.

Jewelers can sign up to receive the free Thriving in 2008 e-newsletter at Jewelers of America's home page, Jewelers.org, where they can also link directly to the Thriving in 2008 site, Tips.Jewelers.org. At the Thriving in 2008 microsite, jewelers can view past tips grouped by topic to quickly find ideas that fit their immediate needs.

"Jewelers are facing challenging times right now, and Jewelers of America is providing them with actionable tools that will help them to succeed," Jewelers of America Chairman John Green, owner of Lux, Bond and Green in West Hartford, Conn., said in a media release. "If we can do one part of our jobs better, smarter and more cost effectively every week, our company will be more profitable and enjoyable. Jewelers of America's daily tips and weekly e-newsletter help retailers do this—so they don't have to face the holiday season unarmed."
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