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Scenes from Saks

July 10, 2007

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Saks Fifth Avenue's hardcover pre-fall catalog is set to debut in August. The 71-page, limited-edition book is presented as a screenplay emphasizing Hollywood glamour. Models shown in various moods and characters pose with film cameras and lights, back-lot props and other theatrical touches that complete the Hollywood theme.

Each scene in the catalog captures the designer's collection, not just the specific look. Saks First clients will receive the hardcover catalog with its "coffee table" feel, and a larger database of Saks customers will receive a softcover version with the same contents.
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