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Blue Nile ratchets up financing program

November 11, 2008

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Seattle—For jewelers, the competition from online retailers during the holiday season is sure to heat up again this year.

Blue Nile, which ranks as the leading online-only jewelry retailer in terms of annual sales according to National Jeweler's $100 Million Supersellers List, announced this week that it has expanded its financing option for holiday shoppers and is now offering no-interest financing for six months for orders over $500.

The move expands upon its current "Bill Me Later" program. Through the program, customers are able to select "Bill Me Later" when they place their orders online or over the phone and pay no interest for 90 days on orders exceeding $250.

"Blue Nile is always looking for ways to enhance the shopping experience for our customers, especially throughout the holiday season," Blue Nile Chief Executive Officer Diane Irvine said in a press release. "Customers will now have even greater options for financing their gift purchases through this expanded Bill Me Later offering."

To use Bill Me Later, customers select Bill Me Later as their payment method at checkout, answer two quick questions and then accept the terms. An approval response takes seconds, and there are no fees and no need to apply ahead of time, the company says.
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