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Bulgari sees potential in expanding U.S.

April 19, 2007

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Over the next few years, Bulgari would like to increase its presence in U.S. department stores and expand into Dallas, Boca Raton, Fla., and Seattle. The third-largest jewelry retailer currently has more than a dozen stores in major cities, with jewelry pieces worth more than $1 million as well as less-expensive accessories, including sunglasses and watches.

The brand wants to increase the sale of its accessories in department stores such as Macy's, Bloomingdale's and Nordstrom. For 2006, it reported a net profit rise of 15 percent to $179.6 million on higher sales of jewels, watches and perfumes. Bulgari sells more diamonds and gold watches in the United States than in other markets.
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