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Jewelers Exec Conference to spotlight white metals

January 24, 2008

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Oklahoma City—This year's edition of the Jewelers Executive Conference, a three-day event for jewelry-store owners and managers, will include an inside look at white metals, with bridal designer Scott Kay and Platinum Guild International's Cari Golden serving as presenters.

Taking place from March 14-16 at the Doubletree Hotel in Overland Park, Kan., the event will also feature displays by leading suppliers as well as additional seminars, educational speakers and a variety of social and networking events.

The third day of the conference will focus on white metals, with the Palladium Alliance International and the Platinum Guild International serving as sponsors of the morning and midday educational conferences.

Both Scott Kay and Cari Golden will speak on the "white metal revolution," explaining the metals' return to popularity in the past decade, and giving jewelers a look at how to make that revolution a part of their future.

Fine-jewelry designer Kay is best known for his bridal collection and is a vocal advocate of palladium. At the conference, he will present "The Art of Design in Precious Metals," shedding light on selling to jewelers' biggest buying group—25-year-olds becoming engaged—and discussing why men's jewelry is an important segment in today's retailing environment.

Golden represents Platinum Guild International at trade shows and conferences around the world, presenting her research on why the demand for platinum is growing and why white metal is the metal of choice for nearly 75 percent of prospective brides. She specializes in uncovering the true basis for decisions, and says that regardless of price and/or budget, jewelers can win sales by guiding young and usually inexperienced buyers to the rings they really want, without breaking the bank.

For more information about the 2008 Jewelers Executive Conference, call (913) 661-0084 or e-mail sjblair38@kc.rr.com.
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