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IJT breaks attendance records

February 22, 2008

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Tokyo—International Jewellery Tokyo (IJT), Japan's largest jewelry trade show, broke attendance records this year, with 1,646 exhibitors from 36 countries and 37,812 visitors at the Jan. 23-26 event.

Of the 1,646 exhibitors, 1,091 were Japanese companies, and 555 were overseas exhibitors from Australia, Austria, Belgium, Brazil, Canada, China, Dominican Republic, France, French Polynesia (Tahiti), Germany, Hong Kong, India, Indonesia, Israel, Italy, Japan, Lebanon, Lithuania, Mexico, Myanmar, New Zealand, Philippines, Poland, Russia, Singapore, South Korea, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States and Vietnam.

To increase the overall quality of the show this year, show management said in a statement that it held more stringent standards at the visitor registration counter to bar anyone but professional buyers over the age of 18.

In addition, more than 150 specially selected overseas retailers and wholesalers were granted a two-night stay at the Le Meridien Hotel Grand Pacific near Tokyo Big Sight for their sourcing trip. These members were key buyers holding managerial positions or higher at major jewelry companies in China, Hong Kong, Korea, Taiwan and the United States.

Show officials also credit the strong buyer attendance to invitation tickets and advertisements on major domestic and international mediums.

New to the show this year were special exhibit zones such as Watch World, ODM/OEM Zone and Jewellery Reform Zone.

Also of interest was the star-studded Japan Jewellery Best Wearer Awards ceremony, where Boston Red Sox pitcher Daisuke Matsuzaka was a Special Prize winner. Now in its 19th year, this event awards celebrities with jewelry for their excellent fashion sensibility and record of achievement.

IJT 2009 will be held from Jan. 21-24 at Tokyo Big Sight.
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