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DATA . ONLINE . MAIL . CATALOGUE . MEDIA PLANNING

December 01, 2008

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CustomerConnect – Integrated Marketing Program for Jewelers

How effective is your marketing outreach?
Your outbound communication is most effective if you’re executing an integrated marketing campaign.

Why do you need an integrated marketing strategy?
Quite simply, to get new prospective customers beyond your current list interested in your products and to retain your existing customers’ interest.

What is integrated marketing?
Sending the right message to the right people via a mix of online and offline channels for maximum exposure.

What do you have to do?
Not much really—all CustomerConnect services require a few simple steps to activate. Give our sales consultants a ring to understand which service(s) best meet your needs. Then sit back and enjoy the satisfaction of an investment being returned.


CustomerConnect’s integrated marketing program makes it very easy for independent jewelry retailers

DATA . ONLINE . MAIL . CATALOGUE . MEDIA PLANNING
Powered by media powerhouse, The Nielsen Company, CustomerConnect incorporates the most advanced practices in database marketing, Web design, e-commerce, direct mail, content sourcing, advertising, and cataloguing to provide you with turnkey solutions you need to grow your business.

ONLINE - Websites
Influence customer decisions online
Further your bottom line via a turnkey e-commerce solution with the option to feature fi nished product lines and imagery

DATA - MarketScope
Acquire more of your current customer
Scour your market area with an advanced data-mining system

CATALOGUE - The Designer Giftbook
Show-off your assets
Showcase your premiere designers in a fully customizable high-end designer catalogue

ADVERTISING - Couture Hub
Put your business on the air
Revolutionize your marketing with high-quality TV spots, targeted airtime, and distribution on major networks.

PRINT - Direct Mail + Newsletters
Keep yourself top-ofmind to your customers
Custom design full-color layouts and editorial content specific to your store

CONTACT: Eric Lebre | 646.654.5305| eric.lebre@nielsen.com


About National Jeweler Network
National Jeweler Network (NJN) serves a global network of jewelry retailers, designers, manufacturers, suppliers, and buyers through a diverse media portfolio.  Included among its domestic offerings are the leading industry publication NATIONAL JEWELER and the JA New York and Couture trade shows. Internationally NJN is represented by Couture International Jeweler, Europa Star; international sites Hora Latina, Watches for China and the Jewelry and Watch network, which includes bilingual regional news sites in Brazil, China, India, Russia, and Latin America. NJN also offers services in the form of integrated marketing program CustomerConnect; America’s Best Jewelers’ seminars; online communities The ABJ Network and Your Store; plus an interactive Yellow Pages directory.

The network’s publications, tradeshows, digital products, and high-powered conferences are a conduit to the largest and most actively engaged community of jewelers.  NJN reaches a combined print and online audience of 98,000 industry professionals in the U.S. and 81,000 internationally.

Powered by The Nielsen Company, National Jeweler Network is a one-stop shop servicing the business of jewelry. www.nationaljewelernetwork.com
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Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

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