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AGS launches custom sales training

April 17, 2008

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Seattle—American Gem Society (AGS) members will have exclusive access to a new custom sales training program that includes instructor-led and online classes.

AGS representatives and Richardson, a leader in developing and implementing comprehensive sales training programs, teamed up to launch the training program, which was unveiled at the recent AGS Conclave in Seattle.

The program consists of a two-day instructor-led sales training class that was custom built for AGS members, a one-day fully customized class for those members who are managers and trainers, and an interactive online course designed to provide ongoing support to the instructor-led classes.

Designed with the help of AGS members and staff, the classes feature jewelry sales scenarios, role-playing, an overview of sales styles, fundamental selling skills to overcome customer objections, guidance for positioning against the competition, sales framework and more.

Instructor-led classes will be held at various locations, including AGS headquarters. The first instructor-led course will take place during JCK Las Vegas, June 4-5. The Web-based courses will serve as either an introduction to the Custom Sales Training: Measured Results program, or as ongoing support for the instructor-led training classes.

For more information regarding the AGS program, call (866) 805-6500 or visit the AGS Web site, Americangemsociety.org.
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