Latest News

Save E-mail Print Most Popular RSS Reprints

JA New York to debut brand-new seminars

New JA New York seminars address how to sell fine jewelry in today's tough economic climate

January 08, 2009

Similar Stories | Topics

New York--A buying show isn't complete without a few educational offerings in the mix, and organizers of the upcoming JA New York Winter Show have made sure to keep attendees satisfied on that front.

Available to retailers, press and exhibitors, this year's seminars will be led by top industry leaders offering up tips on how to sharpen one's skills and stay competitive in the jewelry industry.

Beginning on the show's opening day, Sunday, Jan. 18, the educational offerings will kick off with a session titled "When the Going Gets Tough, the Tough Take Action!" IAS Training principal Brad Huisken will lead the interactive seminar, speaking on how best to sell fine jewelry in a challenging economic climate. Other benefits include learning how to make your salesperson become the brand.

Additional seminars for the day include "Working with Gemstones at the Jeweler's Bench" and "Quality Control Issues in Jewelry," both led by Jewelry Training Center President Arthur Skuratowicz; "Make Your Store Stand Out," a seminar on presentation techniques and new trends, led by Chippenhook Director of Marketing Andy Macauley; and "If 'I'm Just Looking' Is the Answer, It's Time to Change the Question," a session on bad sales habits," led by Huisken.

Three more seminars will be held on Monday, Jan. 19, including "Selling in Challenging Times," led by Jewelers of America Director of Education David Peters; "How to Sell Jewelry in a Non-Jewelry Store," led by Nielsen Jewelry Group designer consultant Cindy Edelstein; and "Market or Die: How to Grow Your Jewelry Sales in a Challenging Economy," led by marketing strategist Rafael Mael.

Each of the seminars will be presented in the Jewelers of America Learning Center Classroom located on the show floor in booths 1968-2073.

The JA New York Winter Show runs from Jan. 18-20 at the Jacob K. Javits Convention Center in Manhattan. For more information about the show and registration, visit the show's Web site, JA-NewYork.com.

For a complete seminar schedule, click here.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Brand Profiles

Movado Lincoln Center Watch
Movado watch fetes 50 years of pirouettes, solos

A night out at the New York City Ballet or Jazz at Lincoln Center is bound to be memorable, but Movado hopes to help make it more so with a new version of its iconic "Museum" watch.  Read More

Raymond Weil forms U.S. distribution company
More News

More Like This

Surviving, thriving the focus at JA New York
January 19, 2009 | National Jeweler Network
JA names Affiliate Design Competition winners
February 10, 2009 | National Jeweler Network
JA New York sets new dates for Winter Show
May 05, 2009 | National Jeweler Network
Free JA seminars at NY jewelry show
July 16, 2008 | National Jeweler Network
America's Best Jewelers tell how to improve profits
January 20, 2009 | National Jeweler Network

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement