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Atlanta Jewelry Show announces educational programs
January 29, 2008
Atlanta—The Southern Jewelry Travelers Association's (SJTA) educational programs for its Atlanta Jewelry Show, scheduled for March 1-3, will focus on the top trends and business issues impacting independent jewelers today.
Programs include the following:
March 1:
New Exhibitor Meet and Greet, 9 a.m-9:30 a.m: Enjoy complimentary breakfast while meeting exhibitors and learning what new items are on display.
Third-Party Loss Is No Party, 9:30 a.m.-10:30 a.m.: Darin Kath, president and chief executive officer of Jewelers Mutual Insurance Co., will discuss top liability losses and how to prevent them.
Introduction to Laser Welding, 10:30 a.m.-11:30 a.m.: Jason Hughes of Crafford-LaserStar Learning Centers will discuss the necessary steps to perform common assembly and repair applications.
Lunch Learn: In the Trenches with the Atlanta Jewelry Show Advisory Board: Your OTHER Business Partner: Managing Retailer/Vendor Relationships, 11:45 a.m.-1 p.m.: Jeff Unger of Alisa Unger Designs, Mind Massage Consulting and Atlanta Jewelry Show Retail Advisory Board members discuss the importance of relationships, the pros and cons of purchasing select pieces of an entire collection or line, and what one can expect in return from the manufacturer such as repairs, terms and marketing support.
Presentation of Product: Get Your Store to Pop!, 1:00 p.m.-2:15 p.m.: Larry Johnson of Pacific Northern will focus on the common presentation challenges faced by retailers today, and the easy, inexpensive ways to highlight the individuality of one's store.
Tips and Tricks of Buying Pearls, 2:30 p.m.-3:30 p.m.: Rebecca Shemwell of Tracey Pearl will discuss new and evolving products, differentiating the many varieties of saltwater and freshwater pearls, when to purchase them domestically or internationally, as well as how to make one's store the No. 1 pearl destination.
March 2:
New Exhibitor Meet and Greet, 9 a.m.-9:30 a.m.: Enjoy complimentary breakfast while meeting exhibitors and learning what new items are on display.
Brilliant Service Is the Bottom Line, 9:15 a.m.-10:45 a.m.: Speaker and author Simon T. Bailey discusses the importance of companies creating memorable customer experiences.
Process to Profitability, 10:45 a.m.-12 p.m.: Buyers International Group Chief Executive Officer Abe Sherman will reveal how drilling into the details of inventory enables retailers to discover their own buying patterns and how that relates to their customers' purchase history.
Lunch Learn: Jewelry Merchandising Workshop, 12:15 p.m.-1:30 p.m. in Room 103: Larry Johnson of Pacific Northern will conduct a hands-on workshop about merchandising issues retailers face in their stores. Participants are invited to bring photos of their merchandising issues (or send them in advance of the seminar), and the problems will be discussed, analyzed and solved by the group. All retailers who submit photos of their merchandising problem areas will be entered into a drawing to win a free showcase display set-up compliments of Pacific Northern. (All photos should be sent to SJTA, 4 Executive Park Dr., Ste 1202, Atlanta, GA 30329, Attn: Jewelry Merchandising Workshop. Please indicate contact and store name on back of photo.)
In the Trenches with the Atlanta Jewelry Show Retail Advisory Board: Show off Your Independents—Ways that Independent Retailers Get Noticed, 1:30 p.m.-2:45 p.m.: Atlanta Jewelry Show Retail Advisory Board member Terry Chandler along with other members and the Diamond Council of America will discuss what has worked for them.
Generate Goodwill and Good Traffic with Cause-Related Store Marketing, 2:45 pm.-3:45 p.m.: Jewelers for Children Executive Director David Rocha discusses the importance of cause-related marketing.
The Atlanta Jewelry Show will be held at the Cobb Galleria Centre in Atlanta. Hours are 10 a.m.-6 p.m. on March 1-2, and 10 a.m.-4 p.m. on March 3.
All programs are free to attending retailers, but advance registration is recommended for the Lunch Learn programs. To pre-register for these and other programs, retailers can call (800) 241-0399 or (404) 634-3434. Online registration is also available at the show's Web site, Atlantajewelryshow.com.
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