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Survey: Holiday e-commerce spending reaches $14 billion

December 06, 2007

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Reston, Va.—More than $14 billion has been spent online during the holiday season to date (Nov. 1-Dec. 2), representing a 17 percent increase compared with the same period last year, according to ComScore Inc.

The heaviest online spending day of the season thus far was Cyber Monday (Nov. 26) with $733 million in sales.

"This most recent week started strong as consumers spent $733 million on Cyber Monday, which was followed by three consecutive days where spending surpassed $700 million," ComScore Chairman Gian Fulgoni said in a statement. "However, strong sales subsided toward the end of the week, eventually resulting in a 17 percent gain versus the corresponding time period last year—in line with the growth rates we've experienced for the season to date."

Video games, consoles and accessories continues to be the hottest online retail category, rising 145 percent in November compared with the same period last year, while furniture, appliances and equipment (up 45 percent) and sport and fitness (up 30 percent) are also performing well.

Three of the most popular holiday season categories—toys, consumer electronics and books and magazines—are each growing at 17 percent, coinciding with total online retail spending growth.

ComScore Inc. measures the digital world based on a massive, global cross-section of more than 2 million consumers who have given the company permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. ComScore panelists also participate in survey research that captures and integrates their attitudes and intentions.
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