Live from the Internet, it's JCOC.tv

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Live from the Internet, it's JCOC.tv

August 01, 2007

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Paso Robles, Calif.—JCOC.tv hit the Internet airwaves today, offering an online television channel and interactive network of jewelry, gem and watch enthusiasts.

The service is the latest brand extension from the Jewelry Consumer Opinion Council (JCOC), a division of MVI Marketing Ltd. The Internet-based consumer research council has almost 200,000 panelists participating in its online surveys and provides research on consumer thoughts and trends relating to jewelry.

The site is designed to be a cross between social-networking site YouTube and Theknot.com, the nation's largest wedding information site. The goals of the new channel are to entertain, educate and research, while creating a community for all consumers who are even slightly interested in jewelry, gems or watches.

Through the new channel, consumers will be able to watch videos about jewelry, gems and watches from experts in the industry. They will also have the ability to pose questions to those experts. The interactive jewelry Web site is the first of its kind and gives consumers the ability to post video and still photography of their own to share their personal jewelry experiences.

For example, consumers can upload content to programming segments such as "Jewel Reaction Moment," a reality-based video that captures the moment a jewelry or watch gift is given, offering the consumer's honest reaction. Consumers who post videos and still photography at JCOC.tv will earn points towards free jewelry incentives.

"I envision JCOC.tv as a way for the consumer to have a 'voice' in the jewelry industry," said Liz Chatelain, president and founder of JCOC.tv and the JCOC, in a statement. "From the enthusiast to the collector/connoisseur and of course the 'ready to purchase' consumer—all will have access to a collaborative community of visitors from all demographic and geographic markets worldwide."

Through the new brand, the trade will be able to leverage the success of JCOC's Internet-based consumer market research panel to learn more about what consumers think about their product, where they will buy it and what they will pay for it through targeted market intelligence collection points. Customized advertising and content positional opportunities will be available to jewelry, gem and watch brands hoping to reach targeted consumers at JCOC.tv.

"Our Jewelry Consumer Opinion Council has helped move the industry to a new level of understanding of what the end consumer wants and needs from our products and services," MVI Marketing Ltd. Chief Executive Officer Marty Hurwitz said in a statement. "JCOC.tv is the next logical step in collaborative and interactive Web-based intelligence gathering. We are very excited about the launch and are certain both the gem, jewelry and watch consumer along with industry players, will find great value in this new community."

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