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Expecting slower overall growth in sales, Blue Nile is bullish on a dozen foreign markets

March 05, 2008

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Blue Nile is expanding into 12 additional international markets throughout Europe and Asia this year, according to Internet Retailer.

Although last year’s net sales rose 27 percent from 2006, the jewelry retailer is expecting slower overall growth this year. Supporting increases in international sales has paid off for Blue Nile in the past.

Last year, the retailer launched new Web sites in Canada and the U.K. and opened an office with customer service and fulfillment operations in Dublin, Ireland. As a result, fourth-quarter international sales rose more than 150 percent and full-year 2007 international sales more than doubled the sales of 2006.
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