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Wall of diamonds highlights unique jewelry retail concepts in new Shane Co. store

July 24, 2007

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Loose diamonds on a wall display is one of the never-seen-before retail concepts jeweler Shane Co. is exhibiting in its new Orlando store opening August 1. Customers wishing to view or purchase the showcased diamonds can remove them from the wall, which advertises just a fraction of the company’s inventory.

Chairman of the Board and Chief Executive Officer Tom Shane says it is a dramatic way to demonstrate that the company has the largest selection of loose diamonds in the area. The company purchases diamonds, rubies, sapphires and pearls directly from sources in cities such as Antwerp, Tel Aviv and Bangkok. As a direct diamond importer, Shane Co. is able to avoid markups and offer customers “superior value.”
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