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Beverly's Jewelers teams up with Miami Heat

March 28, 2007

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Fort Lauderdale, Fla.—Beverly's Jewelers, the South Florida retailer with three stores in the Fort Lauderdale area, is now the official jeweler of NBA defending champions the Miami Heat. The retailer is also the new presenting sponsor of the Heat's dance team, the Miami Heat Dancers.

Michael McCullough, executive vice president and chief marketing officer for the Heat, described the partnership as a "perfect fit."

"Just as the Heat Dancers have proven that they are the best in the NBA, Beverly's Jewelers, in business since 1968, has a reputation as one of the best jewelers in South Florida," McCullough said in a statement.

Adding to the retailer's reputation are nods from the South Florida Sun-Sentinel/City Link magazine. Beverly's Jewelers has been the recipient of the publication's "Best Full Service Jeweler," "Best Jewelry" and "Best Place to Buy an Engagement Ring" titles.

Beverly's Jewelers Owners Jeff Malvin and Mark Malvin are very pleased about their partnership with the Heat.

"We are looking forward to unique design programs with the Miami Heat and the Heat Dancers that will prove innovative and exciting for all of South Florida," Jeff Malvin said in a statement.
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