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Survey: Almost 20 percent of men haven't begun holiday shopping

December 18, 2007

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Washington, D.C.—Men are the biggest procrastinators this holiday season.

At least that's what the latest Holiday Consumer Intentions and Actions Survey from the National Retail Federation (NRF) shows.

The survey, conducted by Columbus, Ohio-based Big Research, polled 8,135 consumers between Dec. 4-11, asking them how much of their holiday shopping was completed.

Nearly one in five men (19.4 percent) admitted they had not begun their holiday shopping, compared with 13.7 percent of women and 17.6 percent of young adults, ages 18-24.

Overall, it seems that the majority of U.S. consumers have waded about halfway through their list of who's been naughty and who's been nice.

The survey showed that the average person has completed 52.6 percent of their Christmas shopping, compared with 53.1 percent at the same time last year. About 11.7 percent of consumers said they're completely finished with their shopping, while 16.5 percent admit they haven't even started.

"Though the holiday season will be a challenge for retailers and shoppers are paying attention to prices, people are still buying Christmas presents," NRF President and Chief Executive Officer Tracy Mullin said in a statement. "The last-minute rush will be busier than ever this year, and retailers are preparing by expanding employee schedules, keeping shelves stocked and extending store hours."

The survey showed that 42.4 percent of shoppers plan to visit a department store to finish their Christmas shopping, 38.9 percent plan to go to discount stores, 34.9 percent will shop on the Internet and 29.9 percent will visit specialty stores.
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