Latest News

Save E-mail Print Most Popular RSS Reprints

EXCLUSIVE: Retailers report stable V-Day sales

February 15, 2008

Similar Stories | Topics

New York—Despite the nation's sluggish economy, Valentine's Day jewelry sales were stable for the retailers who spoke with National Jeweler today.

At Westerly Jewelry in Westerly, R.I., owner Kevin Algiere said sales for the holiday were pretty decent considering the economy.

"Sales were bleak in December, and we didn't know what to expect for Valentine's Day, but it turned out OK," he said, citing Journey diamond jewelry and sterling silver as some of his top sellers.

Although sales were down at the retailer compared with last year, Algiere said he has no complaints because they exceeded his expectations.

At Indianapolis-based Reis-Nichols Jewelers, sterling silver jewelry was a hit for the holiday, especially in designs by Scott Kay and David Yurman.

Merchandise Manager Jennifer Demmary said sales were pretty normal compared with past years.

"It was pretty good," she said. "Price points were a little lower than years past."

Rebecca Garnick, marketing director at Long's Jewelers, with five locations in Massachusetts, said Valentine's Day sales were good.

"The consumer that shopped with us was somewhat budget-conscious but also very interested in jewelry," she said, adding that top sellers included brand names in jewelry and watches, as well as items priced $1,000 and under.

At C. Aaron Penaloza Jewelers in San Antonio, Texas, owner Aaron Penaloza said his sales for February have been fabulous, and that it might have been the best Valentine's Day the store has ever had.

Even with gloomy economic forecast, Penaloza said San Antonio's economy is strong and stable.

"I don't know if San Antonio is some oasis of prosperity, but it seems to be weathering this particular [economic] storm pretty well," he said.

The usual heart and circle designs sold well at C. Aaron Penaloza Jewelers for the holiday, but Penaloza said it's hard to name specific trends since a little bit of everything sold.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Brand Profiles

Movado Lincoln Center Watch
Movado watch fetes 50 years of pirouettes, solos

A night out at the New York City Ballet or Jazz at Lincoln Center is bound to be memorable, but Movado hopes to help make it more so with a new version of its iconic "Museum" watch.  Read More

Raymond Weil forms U.S. distribution company
More News

More Like This

JSA issues burglary warning to Texas jewelers
May 11, 2007 | National Jeweler Network
Jewelers full-speed ahead on holiday marketing
December 08, 2008 | National Jeweler Network
The emerging minority majority
May 14, 2009 | National Jeweler Network
JSA to give security talk in Dallas
June 08, 2007 | National Jeweler Network
Rolex supports latest Fisher House opening
March 24, 2009 | National Jeweler Network
TOPICS
Clothing Accessories | Culture and Lifestyle | Fashion and Style | Holidays | Jewelry

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement