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Macy's ads add heavyweights

March 20, 2008

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Macy’s spring 2008 advertising campaign—which launches in Spanish on Sunday with English versions to follow during primetime Monday—includes pop artists Mariah Carey and Carlos Santana, The Enquirer reported.

In the spots directed by Academy Award-winning Director Barry Levinson, Carey is promoting her new fragrance line and Santana is pushing his women’s shoe line.

Consumers were surveyed before and after Macy’s first batch of celebrity television ads ran last fall. According to Martine Reardon, executive vice president of Macy's corporate marketing, the results showed “a 20-percentage-point increase in consumers who would consider shopping at Macy's.”
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