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New Technomarine team dives into revamping brand

October 26, 2009
Technomarine has some fun with the photos of its new executive team: From left: Christian Viros, board chairman; Vincent Perriard, CEO; and Steven Cohen, CEO, North America.

New York--Watch company Technomarine has, with several new hires, rounded out its executive team, the company announced.

Christian Viros, chairman of the board of TechnoMarine since 2006, has recruited several industry talents worldwide to work with him in the reorganization of TechnoMarine and to help guide and launch the brand into a new arena.

Steven Cohen was named chief executive officer of North America to advise the brand on a new level. Cohen was formerly president of the Movado Group of Canada and most recently served as president of the Ebel brand in North America. He brings more than 20 years of luxury and management experience to the company.
 
Vincent Perriard was appointed chief executive officer of TechnoMarine back in August and is leading the worldwide organization. He brings a solid background in the watchmaking business, having held several leadership positions in marketing, product development and general management for brands including Audemars Piguet, Hamilton (a Swatch Group brand) and most recently Concord, where he served as president.
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