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Watch! It's couture!

July 23, 2008

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Alberta Ferretti and Chopard have introduced a timepiece that uses a chiffon bow to secure it to the wearer's wrist, Fashion Week Daily has reported.

Adorned with drop-shaped diamonds set in white gold, the WatchCouture was designed by Ferretti and Chopard's creative director Caroline Gruosi-Scheufele. Ferretti said the objective was to combine "design, technology, precision, elegance and the value of Chopard watches with the glamour of couture."

Feretti and Gruosi-Scheufele also collaborated on a dress that was auctioned for $486,000 at the amfAR gala after being worn by both Bar Rafaelli and Elsa Pataki.

The WatchCouture debuts on the opening night of the Venice Film Festival on Aug. 27.
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