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Danica Patrick to rev up runway for Tissot

September 27, 2006

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Racy in red: The new PRC 100 Diamonds from Tissot features a red index dial.

Las Vegas—Tissot brand ambassador and Indy Racing League driver Danica Patrick will unveil the latest Tissot watches at a fashion show co-sponsored by Tissot and Marie Claire magazine on Oct. 6 at The Fashion Mall in Las Vegas.

For her turns on the runway, Patrick will wear the new Tissot PRC 100 Diamonds watch, the T-Touch Danica Patrick limited-edition timepiece and a T-Wave with diamonds.

The show will offer the public its first glimpse of the PRC 100 Diamonds watch, which features a dodecagon polished bezel, 60 diamonds and a red index dial. The PRC 100 Diamonds is also available in a quartz version and with a steel bracelet.

Following the fashion show, Patrick and Tissot will hold a press conference, followed by retail appearances at a local Ben Bridge Jewelers and the Tourneau Time Dome.
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