Watches

Save E-mail Print Most Popular RSS Reprints

Victorinox and Swiss Army combine names

May 21, 2007

Similar Stories | Topics

Shelton, Conn.—Four years after the merger of Victorinox and Swiss Army, the combined company will brand its timepieces worldwide as "Victorinox Swiss Army" in the second half of this year.

The new logo for Victorinox Swiss Army will appear on watch dials, packaging and brand identification.

Until now, the company has marketed the same timepiece line under the brand name "Swiss Army" in North America and the Caribbean, and under the brand name "Victorinox Swiss Army" elsewhere in the world. The company expects that using one name internationally will result in more efficient and cost-effective production and after-sales service.

The North American subsidiary of Victorinox AG, Ibach, Switzerland, has already changed its name from Swiss Army Brands to Victorinox Swiss Army, as it prepares to move into its new headquarters in Monroe, Conn., in June.

The new complex includes corporate offices and a warehouse facility, occupying more than 165,000 square feet on 26 acres.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Watches

Richemont's six-month sales fall 15 percent

Luxury goods giant Richemont saw its sales decrease by 15 percent for the six-month period ended Sept. 30, with a decline in U.S. sales and revenues at its jewelry houses and luxury watch brands contributing to the downturn. Read More

More Like This

Victorinox names 'Retail Partner of the Year'
May 15, 2007 | National Jeweler Network
Victorinox lays roots in Connecticut
October 04, 2007 | National Jeweler Network
Victorinox Swiss Army names top retailers
May 16, 2008 | National Jeweler Network
Victorinox Swiss Army names new CEO
November 19, 2007 | National Jeweler Network
Taggart returns as Victorinox Swiss Army president
May 31, 2007 | National Jeweler Network
TOPICS
Business | Company Activities and Information | Mergers and Acquisitions

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement