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Jaeger goes 'green' with Leonardo DiCaprio

October 22, 2008

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Actor and green activist Leonardo DiCaprio wore Jaeger Le-Coultre's "Master Compressor Extreme Lab" to the premiere of "The 11th Hour."

New York--Jaeger Le-Coultre has joined forces with actor and green activist Leonardo DiCaprio for the "Time to Care" fund-raising program designed to benefit green-friendly efforts worldwide.
 
All proceeds from a sale this fall of two of the brand's timepieces will benefit the Leonardo DiCaprio Fund at the California Community Foundation, the brand announced in July.

The first is a one-of-a-kind "Master Compressor Extreme Lab" engraved with DiCaprio's signature and worn by the actor to the premiere of his documentary, The 11th Hour. The second timepiece will be a one-of-a-kind edition of the "Reverso Gyrotourbillon 2" with a state-of-the-art, first-ever spherical tourbillon. The watches are valued at $300,000 and $400,000, respectively.
 
The timepieces will be presented at the new Jaeger-LeCoultre boutiques in Boca Raton, Fla., and in Beverly Hills, Calif., scheduled to open later this year.

Editor's note: This story first appeared in the August 2008 print edition of National Jeweler.
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