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Swatch Group expands in U.S.

Opens second Tourbillon boutique in NYC

April 27, 2009

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Weehawken, N.J.--The Swatch Group is expanding the presence of its Tourbillon boutiques in the United States, opening its second such U.S. store this month in New York City.

Tourbillon is a multi-brand watch and jewelry boutique network that brings together all of Swatch Group's prestige brands under one retail roof.

The stores currently carry Swatch Group brands including Blancpain, Breguet, Glashutte Original, Jaquet Droz, Leon Hatot and Omega, as well as a selection of exclusive watches and jewelry from the Swatch brand.

The group opened its first U.S. Tourbillon boutique in Southern California's South Coast Plaza, and 16 other Tourbillon boutiques exist worldwide, in Austria, Belgium, China, France, Germany, Greece, Italy, Singapore and Switzerland.

The New York boutique will be located on Wall Street in Manhattan's Financial District.

The Swatch Group said in a media release that it is especially proud to continue its expansion at a time when many are downsizing. The company said it is "pleased to have the opportunity to create jobs and looks forward to another successful luxury venture."

Tourbillon is the second Swatch Group-owned retail store to open in New York City within this month. In early April, the group debuted an Omega flagship on New York City's Fifth Avenue.
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