Watches

Save E-mail Print Most Popular RSS Reprints

A watch that is made for aging: Gerald Genta goes for bronze

April 11, 2007

Similar Stories | Topics

In 1998, Gérald Genta became the first to use bronze on the case of a luxury watch. Nearly 10 years later, the watchmaker is introducing the Gefica Safari, a watch that changes color with wear. The bezel is made of a bronze alloy with high copper content, and the signature, double-row beaded crown is composed of bronze and titanium.

Because bronze absorbs a patina unique to its surroundings, the watch will turn dark green to black in Southeast Asia climates, but may remain a dark brown gold in Europe. To prevent patina stains on the wrist, titanium has been added to the back of the case. Each watch will look different over time, a concept that makes collectors and fans of the brand enthusiastic.
Save E-mail Print Most Popular RSS Reprints
Post a Comment
* Required field
* Author:
* Comment:
 

More Watches

Richemont's six-month sales fall 15 percent

Luxury goods giant Richemont saw its sales decrease by 15 percent for the six-month period ended Sept. 30, with a decline in U.S. sales and revenues at its jewelry houses and luxury watch brands contributing to the downturn. Read More

More Like This

Gerald Genta supports 'Dream Doctors'
March 03, 2008 | National Jeweler Network
Gerald Genta opens Paris flagship
July 31, 2007 | National Jeweler Network
Antiquorum beats '07 results in spring auction
March 18, 2008 | National Jeweler Network
SIHH draws 13,000 visitors
April 24, 2007 | National Jeweler Network

Design Portfolio

advertisement

Video

Small multi video player located on right rail of NJN site

advertisement

Sponsored by:

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.
Newsletters
Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.
Reader Connect
ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.
Jewelry Yellow Pages
Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.
Classifieds
Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.
NJN Customer Connect
CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.

advertisement