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Victorinox Swiss Army names new CEO

November 19, 2007

Bienne, Switzerland—Victorinox Swiss Army Watch SA has appointed Alexander Bennouna as its new chief executive officer, effective since October.

Bennouna replaces Sue Rechner, who resigned in May. Rechner had also been president of the company's North American division, Victorinox Swiss Army Inc. (VSA), a position now held by former VSA president and chief executive officer J. Merrick "Rick" Taggart.

In his new role, Bennouna will strive to reinforce the company's strategy and maintain the rapid development of its corporate structure.

Bennouna has extensive experience in the watch industry and with the company. Since 2004, he has held the position of director of international sales.

Victorinox Swiss Army Watch merged in 2002 with the North American Swiss Army brands.
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