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Rolex to sponsor World Equestrian Games

December 18, 2007

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Geneva-based luxury watch company Rolex will be the sponsor of the 2010 Alltech FEI World Equestrian Games. For the first time the World Equestrian Games will be held outside of Europe at the Kentucky Horse Park, where Rolex sponsors another competition—the Rolex Kentucky Three-Day Event.

More than 600,000 attendees are expected at 2010 Alltech FEI, which is scheduled to take place Sept. 25 to Oct. 10, 2010. It has been predicted that the event will have a statewide economic impact of $150 million.

Rolex has been a sponsor of the World Equestrian Games, which are held every four years, since 2002.
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