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Victorinox Swiss Army names top retailers

Jared, Moyer honored for brand representation

May 16, 2008

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Monroe, Conn.—Victorinox Swiss Army (VSA) has named Jared The Galleria Of Jewelry as its 2007 "Retail Partner of the Year," and Moyer Fine Jewelers as its "Independent Retail Partner of the Year," honoring both for their outstanding performances and representation of the brand.

The selection criteria for the Retail Partner of the Year includes maintaining a quality VSA assortment at all times, formal training of all sales associates with VSA territory representatives, professional and well-organized case presentation, and overall retail sales.

The Retail Partner of the Year award was officially presented to Jared representatives Ed Hrabak, senior vice president of merchandising; Laurie Kosarik, timepiece director; and James Kuzmik, timepiece buyer; on April 3 at BaselWorld. This is the second year in a row that Sterling's Jared brand has earned the award.

"Jared has proven year after year that they believe in our brand and has demonstrated their support through top-notch sales, marketing and merchandising efforts, as well as savvy and well-informed sales associates," Patty Bentley, VSA vice president of North American timepiece sales, said in a media release.

The Independent Retail Partner of the Year award was presented to Moyer Fine Jewelers' Bill O'Brien and Dan Moyer on May 7. The retailer has one location in the Indianapolis/Carmel, Ind., area.

"A key factor for us was our belief in the products and core values of the Victorinox Swiss Army Brand," O'Brien said in the release. "We made sure to re-order the sold products twice a month, as well as venturing into the higher-end products that are offered. The quality and styling of the line, and the quality of the company, is something we are proud to be associated with."

As winning participants, the retailers are awarded with either a $50,000 MDF credit or a $25,000 product purchase credit.
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