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Corum all in for poker champs

September 18, 2007

Irvine, Calif.—Corum is placing its bets on some of the world's top poker players, choosing the high-roller players as ambassadors for its watches.

The brand, which is the official timepiece and bracelet supplier of the World Series of Poker (WSOP), has lined up seven top poker professionals as members of Team Corum.

The players, in alphabetical order, are: Chad Brown, Antonio Esfandiari, Jennifer Harman, Daniel Negreanu, Vanessa Rousso, David Williams and Robert Williamson III. Each has chosen a different Corum watch to help promote the brand.

"Corum is very proud to be associated with these skilled professionals," Corum USA President Stacie Orloff said in a press release issued on Monday. "They each have a flair and style that fits perfectly with our dynamic watches."

Negreanu, also known as the "Poker Kid" thanks to his victories in more than 50 worldwide poker tournaments, was the brand's first ambassador. He wears either a 48-millimeter titanium "Admiral's Cup Competition" or the brand's newly reintroduced "Romvlvs."

The poker champ recently hosted a Corum Poker Night at Caesars Palace in Las Vegas, where he coached and advised Tourneau's top retail managers. Thanks to numerous wins, including three WSOP bracelets and two World Poker Tour titles, Negreanu has earned more than $9.7 million in prize money.
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