TAG Heuer launches Grand Carrera series

Watches

Save

E-mail

TAG Heuer launches Grand Carrera series

June 27, 2007

Similar Stories | Topics

STORIES

TAG Heuer opens up line to e-commerce

TAG Heuer joins the FHH club

TAG goes full circle with 360-degree museum

Sharapova pretty in pink with new TAG

TOPICS

Charitable Giving | Photography | Visual Arts

Springfield, N.J.—TAG Heuer's motor-racing heritage isn't just a remnant of the past. In fact, the Swiss watch brand has found enough inspiration from its track record to breathe life into the sporty new Grand Carrera watch series, as well as to produce a photographic exhibition and charity event celebrating influential men and women and the "dream machines, or GT cars, that inspire them.

The Grand Carrera collection includes several new models that pay homage to the original 1964 Carrera design, yet are updated with a new way to display time: the TAG Heuer Calibre RS movement. The GT engine-inspired rotating system enables wearers to easily read small seconds, a second time zone or chronograph time.

The brand says the collection is redefining the luxury sports watch category with its blend of sophisticated design and highly advanced movements. All models feature oversized screw-in crowns and push-button clasps, polished beveled edges and curved, faceted horns on both case sides, along with a double sapphire crystal caseback.

The collection will be on display at a June 26 racing and charity event at the Circuit Paul Ricard High Tech Test Track in Le Castellet, France. International celebrities, drivers, TAG Heuer ambassadors and fans of GT cars will all be on hand to celebrate the new watch collection as well as to view the "Dream Machines driven by Generous Hearts" photography exhibition. The photographs feature international talents from the worlds of art, sports and business—such as James Bond star Timothy Dalton, Australian actor Eric Bana and Olympic figure skater Katerina Witt—photographed with their favorite GT cars.

The exhibition and a book combining the photographs are a project between TAG Heuer and Save the Children. All proceeds from the sale of the book will support Save the Children's recreational and sports projects around the world.

Save

E-mail

More Watches

Richemont's six-month sales fall 15 percent

Luxury goods giant Richemont saw its sales decrease by 15 percent for the six-month period ended Sept. 30, with a decline in U.S. sales and revenues at its jewelry houses and luxury watch brands contributing to the downturn. Read More

Raymond Weil forms U.S. distribution company

Study: TAG, Tiffany tops in digital competence

More Watches

More Like This

TAG Heuer opens up line to e-commerce

December 01, 2008 | National Jeweler Network

TAG Heuer joins the FHH club

October 30, 2008 | National Jeweler Network

TAG Heuer joins the FHH club

October 30, 2008 | National Jeweler Network

TAG goes full circle with 360-degree museum

February 01, 2008 | National Jeweler Network

Sharapova pretty in pink with new TAG

December 10, 2007 | National Jeweler Network

TOPICS

Charitable Giving | Photography | Visual Arts

Design Portfolio

BROWSE

Video

Retailer Toolbar

America's Best Jewelers
Join the ONLY Social Network for Jewelry Retailers. Get access to expert content, peer best practices, and more.
Start networking today.

Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.

ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.

Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.

Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.

CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing.